Meet team ULF
Jonaz Tsui/ Sales Director & Co-Founder
Here's why we started and we will keep these to our heart and action every day:
- Care about every single lure we manufacture and make sure they're at *Ultra Lure* standard.
- Listen to what clients, customers, consumers, and anglers are saying and take action to improve ourselves.
- Make sure we're providing more value by products and services compared to the money clients are paying to us.
- Change the stereotype of Made-In-China
- Be a different manufacturer, and always find ways to provide more value.
I hope no matter whether we have the honor to do business with you.
I would like you to know that we love hearing honest comments, and feedback. As we know that your true feeling of the whole buying, communication, and purchase experience with ULF is one of the most important factors for our team to study, review and improve.
Thank you for joining our journey. Have a good ride!
Bent Rods & Tight Lines!
Factory Overview - What makes ULF different?
Your Pro Staff and Product Manager
Your Pro Staff and Product Manager
Your Pro Staff and Product Manager
🎣 ULF is a factory run by true anglers. That's why all our customers get the easiest communication and developing process because we understand the product, fishing and market need simply Better!
💡We have the knowledge of engineering baits at same time we have the perspective of avid anglers, that's why we can always pop up new ideas for our customer. You're not alone to develop the bait!
🐟Once again ULF is a factory run by true anglers, so you can receive the most professional bait test report - not just a video to retrieve the bait😄.
Your Design Bank
Your Pro Staff and Product Manager
Your Pro Staff and Product Manager
Selling baits that can be found on Alibaba, Temu, Aliexpress or KOs don't bring you good margin, it bring you hustle and low profit.
However to design an unique bait isn't an easy job if you don't have your own deisnger, product manager, purchase.
Therefore ULF has got 50+ unique designs in our bank ready for your ODM project. Whenever ULF designer has got free time, we will prepare new designs in order for our customer to generate more margin from his investment.
Fully Imported Material
Most unwelcoming guy in the factory
Most unwelcoming guy in the factory
How do we control quality at ULF? To start with the most vital fundamental, the answer for sure is raw material.
Quality is the least thing we will compromise on, we don't play tricks on that, really record of a container with Germany imported BASF and Japan imported Kaneca Ace PVC powder PSH came in this afternoon.
Imagine a great chef is handed with moldy food, how could he cook up a feast?
Most unwelcoming guy in the factory
Most unwelcoming guy in the factory
Most unwelcoming guy in the factory
Jonaz isn't most welcoming guy in the factory, why?
Because he's tough all the time, his attention-to-detail is driving people crazy but making customers happy!
He's tough on every process - sampling, desiging, molding, quality control, packaging.
Because he knows that onces he compromise something from the factory side, it might affect customer's sale. And ULF rule No.1 is Never spoil customer's hard earned money and trust!
Why Choose ULF?
- You need a partner to understand your situation rather than only a vendor always asking if an order coming.
- We understand what a brand does and what a brand needs, we'll fight our ways to provide new value in order to bring down your total cost.
- Ability to make any color you see on the market.
- Outstanding softness and no-memory bait body.
- Vivid baits making which is decided by our expertise in structure design, raw material choosing, density & formula, etc.
- Imported raw material, including Dioctyl Phthalate(DOP) from Germany, TPR/ TPE/ PVC from the USA
How your bait be designed?
Website can be paid to dress up, but you can't fake the skill of soft bait development.