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19. June. 2023 - 

What a priceless review from the customer.
❤️💪🔥These are the moments you will be pumped up and want to provide better service and products.

11. June. 2023 - 

My experience told me that it's important to review your successful sale case and make sure to keep the right gesture and mindset for the next customer, which I call it building your own SOP. So I'd want to share the key points in this deal so you guys can know about me better. It's going to be a long one, bear with me.

I cold contacted the customer on WhatsApp this Thursday at 11:10AM, and this Sunday at 2:10PM right after our first video meeting, and the order is sealed.
But how does it all happen so quickly? From cold contact to gain trust and send the deposit in 3.5 days?

I always believe you got to let customers see the value you could provide to them in the potential project, so they will take action with their budget.

Here're some key points worth to be noticed and remembered for me:
1. Quote the price by thinking from the customer's end first. Normally, what a factory will do is check the raw material cost, labor cost, package cost, etc. then add a 20-30% margin or whatever the boss's rule says.
I actually did the opposite way, I ran the cost calculation from the target MSRP to the margin for retailers to the margin for the client/ brand to import duty, VAT/GST, shipping cost, etc.. then the target factory cost.
The key point from this is I as a manufacturer should try my best to be more involved in the process of decision-making at the customer's end. If I ONLY throw a cost thinking about myself only, I will just have to anxiously wait for the answer, and maybe push customers 3-5-7days a time.. and then the customer might get annoyed.. see, it's a bad cycle.
On the other hand, if you volunteered to get involved with the customer's key point, their margin, and their customer's margin. You will get way deeper and higher quality interreaction and communication... The more communication you have with the customer, the more you know the project status, the more chance you provide the right solution, so the more chances to win the order.
Last but not least to this point, it's also very important to tell customers how you think for them, and what's your logic behind the calculation, it doesn't work if you only throw a chart at them.

2. Prove your profession. You can find 1000 factories on Alibaba saying they have a good price and good quality. But speaking is just speaking at the end of the day. So I show my proof of past work. The customer wanted a 4" shad, fine, I did shads for Rapala Storm, how about that?

3. Long-term thinking and gestures to show your willingness to invest in the project. And let them know you're not going to rip them off. So this is a new client for me, then my target has to be to start the ball rolling for the first project and definitely put my margin at 2nd or 3rd, or 4th for this very case. So what I'm doing for the first year is to cover all molding costs on every custom project. And the moldings still belong to customers as they've paid for them.

So with the above and a few other small points combined, the customer finally thought Jonaz is the right one to work with, he will take good care of our project and not screw it up. 

If you've really read this full post, thank you so much. I hope I haven't wasted your time if my wisdom is not helping you, but I'm sure my passion is lighting up for Monday.